This is the final choice for our masthead. 'Unveil' was thought of by wanting to aim the name at the target audience/reader, therefore we thought about the meaning of 'discovering' new music, artists and information from the magazine, so the word 'Unveil' has the meaning of showing new things and presenting unique information, which persuades the audience that they may uncover more in this magazine. This name wasn't our initial idea, as it took a while to come up with something like this with a number previous ideas, such as 'Deeper', which was supposed to connote that there was more to the stories and music than what there seemed to be, however, receiving feedback showed us that other meaning may have opened up that were not suitable for a music magazine.
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