Pilot Questionnaire Analysed

Question 1:

The first question asks about the colours expected in R&B magazines, where 75% of recipients said that they would expect to see black, white and grey. Which backs up our conventions research into R&B. The remaining 25% expected to see bright, flamboyant colours, which isn't typical of an R&B style of magazine, but it can offer unique aspects.

Question 2:

Question 2 asks for opinions on whether the magazine should include a lot of text and reading over visual aspects, which may include pictures and a lot less writing. 75% of the people who took the questionnaire chose visually appealing, again, backing up a typical music magazines style, to use visual aspects over written to attract the reader.

Question 3:

The third question asks about the language and typography used. How half of the people said slang is mainly used, where the other half expected to see abbreviations in R&B magazines because it is what is most expected from this type of genre of music magazine. The question could be worded differently and could include more specific and appropriate terms.

Question 4:

This question asked the participants if provocative images on the front cover would appeal to the younger audience. Everyone responded yes to this, which suggests that images are the unique aspect of the magazine and the cover, which is where the selling point is. This however may lead to inappropriate uses of images which may stereotype certain people and pressurize women.

Question 5:

All applicants who filled out the question about whether serif or san-serif would be most appropriate for an R&B magazine, decided san-serif, as this would be considered more modern for the target audience, and backs up our conventions research of R&B magazines.

Question 6:

Question 6 asked people if they thought the audience reading the magazine would include more males or females, and the majority said that they expected females to be reading R&B magazines more than males, which surprised us, as we expected males to be more into R&B, rap style of music.

Question 7:

According to our results, it was even between which gender would be more appealing to the target audience, showing that there is an even view between who should be on the cover of an R&B magazine, but shows that it doesn't make much of a difference, as both would have a similar impact, maybe just with more of the opposite gender being more attracted.

Question 8:

The majority of the people who answered this question agrees with how the title/masthead has a big impact on the reader, and is what stands out and catches their attention over most of the other things on the cover, probably excluding the main image. Instead of asking about just the title, any aspects of the cover can be asked if they have an impact on the target audience.

Question 9:

For the final question, we asked for feedback on the questionnaire itself and we received a lot of positive feedback and also some constructive criticism. Next time this isn't really needed, as this pilot questionnaire could use the feedback on how to improve for the final questionnaire, and work on it, also, an additional question could be added to gather even more useful information before production.