Analysing Focus Group

In this task we set out to get more open responses to that of what we got in the questionnaire. Kyra, Oliver and I worked together to come up with a list of questions that we could ask our focus group, where we also came up with others that we thought of at the time. Overall, it was very successful because the students we asked were within our target audience, with the students being able to speak their mind, giving us unscripted, open responses they thought of on the spot.
The first question we asked was "What type of music magazine would you most likely buy?" interestingly, we didn't get any responses that were for R&B, however we did receive two responses that were of pop music because of the colours you could experiment with and the fact it is mainstream, with the other response for this question being an independent music magazine. His reason for this choice was because they're interested in new and upcoming artists, which is backed up by our questionnaire responses as we had a large proportion say they'd like to see new and upcoming artists on the front cover of a magazine.
We then asked "what price would you consider reasonable for the magazine?" and we got responses ranging from £1.50-£3.99, with reasons being because the price shouldn't be a put off for the audience, because the magazine wants to sell to all ages and needs to use a reasonable price so that all can afford it.
Following this question, we asked the interviewees "Baring that price in mind what would you expect to gain or receive from the magazine?", with responses being simply that there should be a lot of content within the magazine for it to be worth the money. The other responses were stories on new and upcoming artists that would benefit the audience.
The next question asks the students whether a male or female should be on the front cover and the female student thought that a male should be on the cover for the "eye candy" whilst the two males thought that it should be a female because it is unconventional and something different to seeing famous male artists on the front.
The next question, relating to the previous question, we asked "should they be attractive?" the responses were generally very similar, being that they should be attractive, however, not too attractive because it could pressurise younger audiences to try to look like them, leading to younger generations being less positive about their looks and be less motivated.
After this, we asked "what stories are you interested in and what would you expect to see in the magazine?" with the feedback we received on this question, it revealed that our target audience aren't too interested in gossip, but are interested on new and upcoming artists, music stories and upcoming events, assisting us in how we can produce our magazine.
Lastly, we asked "Which features would you consider most important?" This question was a very important one as we received some very helpful feedback. The first response was how the main image should be eye catching and colourful otherwise she would not likely buy it, the next response was that the contents page should be well structured and clear to follow, in order for the consumer of the magazine to not waste their time flicking through trying to find the relevant page. Finally, the last response was the structure of the front cover because a well structured front cover is very successful compared to a front cover with small letters in the corner of the page.