Alex Bowles' AS Blog

Friday, 4 November 2016

Final Questionnaire Analysed

Question 1:

The first question asks what age you would consider the main target audience to be for an R&B magazine, with the average response being 18, which backs up what we were initially saying when mentioning teenagers/young adults.

Question 2:

Question 2 asks for which type of house style is most expected for an R&B magazine, with dark colours being first, grayscale being second and bright colours being third, all on average, which shows that the typical stereotype of an R&B genre tend to be darker and more masculine than compared to a pop magazine for example, which is what we originally predicted.

Question 3:

The third question asks about whether the magazine being visual or textual is more appealing to the audience, with the results clearly still showing that the music magazines need to be well done visually.

Question 4:

This question asked which type of language would be most appropriate for the R&B genre of magazine, with the responses being colloquial, with standard English being second, showing that the language can use slang but would be wanted to be still understandable.

Question 5:

All applicants who filled out the question involving whether formal or informal information is preferred, displaying how informal language would be most appropriate to the target audience, as the younger generation aren’t as bothered about written communication and abbreviations.

Question 6:

Here, san-serif is still preferred, as the target audience are still ok with the normal style of language and communication that is being used to display the information.

Question 7:

According to our results, the male demographic is still seen as more appealing to the target audience, showing that there is a strong view on how genres display themselves to their specific target audience.

Question 8:

Although it is very close, the male is shown by the results as the best to include on the main image of the cover, with both genders still being ok to use with similar responses and feedback.

Question 9:

From this question, it is gathered that more popular artists would be best to be used on the main image of the cover rather than new and upcoming ones. I agree with this as more popular artist would be more recognisable, therefore, they will attract more people to buy the magazine.

Question 10:

The last question is in favour of provocative images having a strong influence on the target audience buying the magazine, as the R&B genre targeting teens and young adults tend to set examples and trends that are then normally followed/copied depending on the artist.

Final Questionnaire Summaries (Pictures)

Thursday, 3 November 2016

Pilot Questionnaire Analysed

Question 1:

The first question asks about the colours expected in R&B magazines, where 75% of recipients said that they would expect to see black, white and grey. Which backs up our conventions research into R&B. The remaining 25% expected to see bright, flamboyant colours, which isn't typical of an R&B style of magazine, but it can offer unique aspects.

Question 2:

Question 2 asks for opinions on whether the magazine should include a lot of text and reading over visual aspects, which may include pictures and a lot less writing. 75% of the people who took the questionnaire chose visually appealing, again, backing up a typical music magazines style, to use visual aspects over written to attract the reader.

Question 3:

The third question asks about the language and typography used. How half of the people said slang is mainly used, where the other half expected to see abbreviations in R&B magazines because it is what is most expected from this type of genre of music magazine. The question could be worded differently and could include more specific and appropriate terms.

Question 4:

This question asked the participants if provocative images on the front cover would appeal to the younger audience. Everyone responded yes to this, which suggests that images are the unique aspect of the magazine and the cover, which is where the selling point is. This however may lead to inappropriate uses of images which may stereotype certain people and pressurize women.

Question 5:

All applicants who filled out the question about whether serif or san-serif would be most appropriate for an R&B magazine, decided san-serif, as this would be considered more modern for the target audience, and backs up our conventions research of R&B magazines.

Question 6:

Question 6 asked people if they thought the audience reading the magazine would include more males or females, and the majority said that they expected females to be reading R&B magazines more than males, which surprised us, as we expected males to be more into R&B, rap style of music.

Question 7:

According to our results, it was even between which gender would be more appealing to the target audience, showing that there is an even view between who should be on the cover of an R&B magazine, but shows that it doesn't make much of a difference, as both would have a similar impact, maybe just with more of the opposite gender being more attracted.

Question 8:

The majority of the people who answered this question agrees with how the title/masthead has a big impact on the reader, and is what stands out and catches their attention over most of the other things on the cover, probably excluding the main image. Instead of asking about just the title, any aspects of the cover can be asked if they have an impact on the target audience.

Question 9:

For the final question, we asked for feedback on the questionnaire itself and we received a lot of positive feedback and also some constructive criticism. Next time this isn't really needed, as this pilot questionnaire could use the feedback on how to improve for the final questionnaire, and work on it, also, an additional question could be added to gather even more useful information before production.